#Amex cobalt restaurant gordon ramsay for free

While other guides had come and gone during the 1900s, it was Michelin’s prominence as a tire manufacturer that allowed them to hire more restaurant inspectors and publish a guide that was far superior than the competition. Over time, the Michelin Guide has grown from a humble roadside guide to the forefront resource for locating culinary excellence, and has been referenced as the “Red Bible” in the fine dining world. With less than 3,000 automobiles on the road at the time, the Michelin brothers André and Édouard thought that by exhibiting all of the destinations that an automobile might take you, they might entice more people to buy a car, and thereby increase the demand for their tires. It contained maps, instructions on how to replace tires, and information on where to locate gas stations, mechanics, hotels and restaurants.

#Amex cobalt restaurant gordon ramsay for free

The Michelin Guide was first printed in 1900 and was initially given away for free until 1922, before Michelin started charging 7 francs for it. While the Michelin brand is best recognized for its tires, it’s also famed for its annual Michelin Guide. Let’s have a look into Michelin’s history, how the guide came to be what it is today, and what we know about the process for restaurants to earn Michelin stars. It wasn’t until much later that I took the time to fully comprehend the merit behind those words, and in this article, I’ll share with you what I have learned.

I’d heard the phrase “Michelin-starred restaurant” so many times during my tenure in the hospitality industry that it had become ingrained in my memory and I believed I knew what it meant. But what exactly are Michelin stars, and why are they so important? Restaurants all around the world compete for Michelin stars.